Down to Earth Advice Ltd is a consultancy company providing strategic and operational advice to agriculture businesses and universities in Europe, South Africa, Australia, South America and the USA. The company’s vision is to Provide science-based advice that improves profitability and sustainability.

The company undertakes research and provides operational and strategic advice to farming businesses on ways to improve operational efficiency towards greater profitability and to universities on strategic direction and grant submission. We also advise research funding organisations on strategic investment decisions and offer courses for scientists on Successful Scientific Paper Writing and Delivering science to the public.

Managing Director and Principal Consultant Dr. John Roche is highly published in both science and general public arenas. He has significant experience of large scale dairy farming around the world, offering practical and cost-focussed advice towards improved profitability.